fake oakleys Fourth Conference of cosmetics consumer-driven brand strategy – brand have good qualit
Fourth Conference cosmetics: consumer-driven brand strategy meeting
time: 2011 July 22 to 23
Location: Pullman Beijing West Wanda five Chinese Banquet Hall
Chair: Zhangbing Wu, general manager of Guangzhou Tianqin advertising
Guests: Sun Huaiqing pills U.S. Group CEO
Xu Guiping Color Cosmetics Co., Ltd. Guangzhou Di chairman
Zhang Hao Buddhist Temple (Group) Co., Ltd. Vice President
Liu Liangzhe U.S. Holdings, Assistant General Manager
Lvnan Mink Lijie International Group chairman
Wu Zhaokui Beijing Xie Rui Foundation Cosmetics Company Ltd.
With China's cosmetics industry, more and more deeply understand the beginning of the brand, consumer insight, to meet the consumers, drive brand development is the key. But for us, how to study consumer demand, what kind of products and services to satisfy the consumers, is both new and old issues.
Moderator:
Before our meeting, many participants who gives us a lot of comevery men very happy for it.ts and suggestions, which have a raised, how do we do in order to allow consumers to buy our products. This is to a strategic problem. Today's dialogue is strategic for us to solve this problem. Our guests are invited to a heavyweight. Next, let's very good oakley sunglasses, and you like it , that is for good it. thanks at the video to see who they are.
With warm applause and have good quality and best service.you can contact us for free msn. guests are invited over dialogue dialogue moderator!
(Dialogue theme)
Moderator:
Ladies and gentlemen, good morning!
I am very happy and excited to the conference site. Today's meeting is important, because this is a particularly important year. We have taken note of, as the General Assembly and Dengmin Zhong Cheng cosmetics fan, I am here to thank you for coming. I think people can come here are very good friends, today we communicate our cosmetic industry with the future development of some important issues.
Today's meeting guests at the meeting site, are the very components of our brand cosmetics industry entrepreneurs and managers. I will brief you on the status to the cosmetics industry.
Mr. Sun Huaiqing, talk over the north and south, the breakdown of the category strategy to enter the market. The second is our Miss Xu Guiping, very excited, because Xugui Ping, general manager of Procter & Gamble in China is feared one of several women. Procter & Gamble in China are not afraid of men, I'm afraid a woman. I believe in the future, P & G will be afraid of men in China, as in the above that several excellent. Her experience to create a marketing model, is a major Chinese marketing sector schools. The third is the Lan Group Vice President Mr. Zhang Hao. The end of 2009, early 2010, founded the Church naturally a very good quality for you .and best service for you. brand, it should be said that he is very distinguished school representatives. Fourth, I have seen much, we prove that not many, but I must tell you, 2010 I most admired brand is that the United States, the United States that the founders created two brands, and they are playing the cultural card, with China's traditional culture to create a beauty that, with the city to build out our leisure and cultural beauty that is, this is a very important genre. Fifth of our very respectable Mr. Lv Nanming, I think this model can be used to refer to two years of a brand, then clean well-deserved Alice, Alice clean flat channel strategy with a brand new chapter began. The sixth school I am not very familiar with, I just interpret, integrate China as a model of high-end brands, I think this is our make-up brand of six-pulse Excalibur. Today we just all work together to exchange the future of the six pulse Excalibur how to play a role in the future.
Here we know about, so why the success of the six brands, there is a very important reason, I want the theme is very relevant today. Consumer-driven brand strategy, brand strategy, whether it is Sun's total experience of marketing or promise, made us past our cosmetics brand has undergone enormous changes, there is a reason for these leaders to seize the needs of the consumers. Here, I would everybody very like the shoes ,cloth,and the headphones and also too many brand. to ask you, that is what I come before you particularly want to understand a problem, we just talking about back to the starting point, because the cosmetics, consumers always been a starting point, why make back the origin of this problem? It is from the channel back to the consumer, this is really the core of the whole formulation. So I've got your first trade on behalf of Mr. Sun Huaiqing outstanding brand to talk, you return to the origin of this, how do you see, like to share it.
Sun Huaiqing:
Attending the fourth China cosmetics Conference guests were, good morning!
I am very pleased to be able to participate in this forum topic. Our host Mr. Zhang Bingwu just to give you a very good beginning, consumer-driven, and back to square one. In fact, I thought, every successful brand's long-term success, you must know your ultimate goal. Pill in the United States 10 years ago, when I did not say this now, you can find our literature a decade ago, we always meet the real needs of consumers as a starting point, we never follow the crowd to develop and promote their products.
I think the theme of today's biggest feature is, is not marketing, is not the most fundamental things for us are concerned about, is not it should go back to the most fundamental concerns, so that the success of our Chinese cosmetics industry. China's cosmetics industry, where present, the industry is 20 years old, as Jahwa like this pass without dating, so long the cosmetics business is very small. Colleagues here,fake oakley sunglasses, have said Ye Hao Natural Church, as well as Bolaiya, what we like companies are only decades old. In fact the history of Chinese cosmetics company is very short, because we are short, our strength is relatively weak,fake oakleys, so we have only been concerned about the needs of their channels, so that our products have the opportunity to have the channel access.
However, I think you are doing something useful today, when a certain order, this thing has no use for tomorrow. If today's useful, not useful things for tomorrow, to do such a thing as little as possible. Today, if useful, useful things for tomorrow, to a large number do not have to do is understand. So this thing, we do pay attention to the channel,replica oakley sunglasses, channel demands attention. But tomorrow useful, we must understand the consumer, understand the needs of consumers. If today a very good whitening, whitening you sell. Tomorrow is very important that anti-, anti-you go. Your brand can never come to the fore, but a member of mortal beings. Pills to the United States ten years, if we have been a stick, is our concern to consumers. We come to this industry, if we think certain brands do well, but we found a decade ago there any brand of facial care is critical in that it? We have been concerned about this pill United States,oakley sunglasses sale, we found that female consumers in China, found that using eye products, found no effect, so we found the eye power products, more and more women to use sunscreen products, they do not know, eye also need sunscreen, etc. these things, we have been focused on the eye sun.
So first, because we focus on the consumer's attention and so we come to the fore. Because we focus on this market segment, making this segment get more and more attention, so that our consumers get more and better eye care, maintenance and more choices.
I very much agree with today's theme, although the subject is definitely a little bit, but its essence is right. You must pay attention to consumers, you must start discover micabella minerals micabeauty by micabella cosmetics my mecca members get exclusive access to personalised product recomevery men very happy for it. origin back to square one. Summary of the past, vision seo is very popular now , you can save your money and get your good ads. the future, you stand the origin is often the most clear. So I think, back to square Ye Hao, Ye Hao consumer-driven, I think this conference, which give a sense of something very industry, even if we could stand a hundred years of Chinese enterprises is very important where. It is plain this is my understanding.
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